on 27 March, 2014
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The flags of war are unfurled and hoisted, and the powerhouses of the spirits industry have readied their infantry. The battle of Flavoured Scotch can now begin.
Diageo launches J&B Urban Honey
27 March, 2014
Diageo has launched J&B Urban Honey, a new whisky-based drink, which the company says has been designed to open up the category to a new generation of men and women.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
