on 27 March, 2014
J&B Urban Honey

The flags of war are unfurled and hoisted, and the powerhouses of the spirits industry have readied their infantry. The battle of Flavoured Scotch can now begin.

Diageo has launched J&B Urban Honey, a new whisky-based drink, which the company says has been designed to open up the category to a new generation of men and women.

Digital Edition

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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